One of the most frustrating things about being a social media or online community manager is trying to define what is the set of rules, framework, or principles by which you work with. You can do two things: you can attempt to “legislate” all that encompasses community management in some sort of rule library or bible; or you can just put it down as common sense.
“Common sense”? “That’s not acceptable – it’s too short an answer!” comes the retort, sometimes from yourself. If you can’t define it, you can’t possibly have it….. yes?
So that’s the trouble. Online community management is made up of a lot of healthy ingredients. 25% Trust, 20% Credibility, 12% Leaps of Faith, 15% Just Do It and 24% (at least) Common Sense, with 5% trace elements.
Wait, isn’t that more than 100%? Yeah, because it feels that way most of the time.
So here they are:
10 reasons why social media community managers are like common sense.
- Like common sense, social media community managers are actually (you guessed it) uncommon.
- The more you try to wrap rules around them, the more they break down.
- You can count on common sense, but you can’t count it.
- Often when you try to count it, it makes no sense.
- Best learned through making mistakes. (That’s common sense).
- When you meet someone else who gets it, it feels surreal, like realizing you aren’t actually the last of your species.
- Everyone believes they are an expert in common sense. But the moment you call yourself a guru, you lose it.
- When you attend a talk on it, you find that it’s all – common sense.
- You get it, and then you have to deal with people who don’t get it.
- When a social media community manager dies, there is no funeral, because everyone knew common sense died long ago.
(Hey but we’re still here, right? :)